Structura is a renovation and construction company founded by an architect and building technician, so it was pretty obvious that they weren’t looking to just blend into the Swedish renovation scene, but to bring a fresh, elevated approach to home and apartment renovations. Their mission? To set a new standard for how renovation projects should be managed, with a focus on tailored service, high-end craftsmanship, and smooth, stress-free experiences for their clients. When they came to us, Structura was a blank canvas. Our job? Create a brand that not only communicated expertise and precision but also felt approachable and customer-centric.

architectural, renovation & construction

We had to create a brand that not only embodied luxury, precision, and craftsmanship but also felt approachable and trustworthy. This wasn’t just about slapping a logo on a website – it was about building a brand that stood for something bigger: high-quality renovation services tailored to each client, all while handling every detail with white-glove service.

The cherry on top? All of this had to be communicated consistently across social media, the website, and every single visual touchpoint. And we had two months to do it.

We started with the heart of the brand – the concept. Structura was designed to be more than just a renovation company. We positioned them as the go-to partner for home transformations, where clients could leave everything to the experts, sit back, and watch their dream homes come to life. From this concept, the branding strategy unfolded.

Structura Sverige launched into the market with a bold, modern brand that set them apart from day one. The new website and social media strategy immediately drove engagement, helping them land their first renovation projects within weeks of going live. Clients loved the streamlined experience, from the first consultation to the final result, reinforcing Structura as the high-end, go-to renovation company in Sweden.