Insights
Crafting the Future: The top 7 graphic design trends shaping branding in 2023
As we navigate through 2023, the landscape of graphic design continues to evolve at a rapid pace, influenced by cultural shifts, technological advancements, and consumer behaviors. Brands are not…
Brands tone of voice
The tone of voice for a brand is a critical element of its identity and communication strategy. It helps convey the brand's personality, values, and messaging in a consistent and relatable manner.…
Importance of the basic brand guidelines
Brand guidelines, also known as brand style guides, brandbook or brand manuals, are a set of rules and instructions that define how a brand should be presented to the public. They serve as a…
The importance of a brand strategy
When we look at the market in general, we are surrounded by brands of all types, from huge, long-standing dominators, multi-brand corporations in their respective industries to small and medium-sized…
Responsive design: ensuring your website looks great on all devices
In today's digitally connected world, websites are the primary gateway for businesses to engage with their target audience. It's not enough to have a visually appealing website; it also needs to…
The art of rebranding: When and how to refresh your brand
In the ever-evolving world of business, the only constant is change. As your company grows, market dynamics shift, and consumer expectations evolve, there may come a time when you need to consider…
The digital face of your business: why a well-designed website is essential
In the age of the internet, your business's first impression is often made through its website. Whether you're a multinational corporation or a local boutique, a well-designed website is no longer a…
Mastering the art of logo design: a journey through fundamental principles
In the world of branding and visual identity, the logo stands as an iconic ambassador for a business or entity. It’s the proverbial handshake, the opening line in a conversation between the…